Distribution & Marketing


DMS has a network of over 1298 outlet including All Day Milk Stalls (ADMS) for sale of milk and milk products.

a) Concessionaires on DMS outlets         1298
b) Loose Milk Outlets                              167
c) All Day Milk Stalls(ADMS)                   270
d) All Day Milk Stalls in Govt. building       15

Milk booths are allotted to ex-servicemen, retired Govt./semi-Govt. servants, physically handicapped and un-employed persons. 

Sales performance of DMS during the last 5 years:

                                              (FIGURES IN LAKH LITRES/AVE. PER DAY)

YEAR

DMS

MOTHER DAIRY

TOTAL

2000-01

2.15

-

2.15

2001-02

2.06

-

2.06

2002-03

1.95

-

1.95

2003-04

2.26

0.26*

2.52

2004-05

2.70

0.62*

3.32

* In order to utilize the excess milk plant capacity and to make the organization financially viable, custom packing of milk for Mother Dairy (Delhi) was commenced w.e.f.3.12.2003.

Current Selling Price

S.No.

Item

Price

1

Toned Milk TM

Rs 17 Per Litre

2

Double Toned Milk DTM

Rs 15  Per Litre

3

Full Cream Milk FCM

Rs 21 Per Litre

4

Loose Milk 

Rs 16 Per Litre

5 Ghee 1  Ltr Rs 155.00 Per Litre
6 Butter Salt 500 Gm Rs 72.00 Per 500 Gm
7 Butter Plain 500 Gm Rs 75.00 Per 500 Gm
8 Paneer 200 Gm Rs 19.00 Per 200 Gm
9 Paneer 1 Kg Rs 90.00 Per 1000 Gm
10 Dahi  200 Gm Rs 8.00 Per 200 Gm
11 Yoghurt 100 Gm Rs 6.00 Per 100 Gm
12 Plavoured Milk 200 Ml Rs 8.00 Per 200 Ml
13 Chhach 20 Ml Rs 6.00 Per 20 Ml